Explain the concepts of ‘size of market’ and ‘market share’. Rank app stores based on their market share.

In the context of app stores, the 'size of the market' is defined as an overall value or revenue generated by all app stores. In 2023, the global mobile application market size was valued at USD 252.89 billion.

Market share' represents the portion of the total market controlled by a specific app store.

  1. Google Play Store
  2. Apple App Store
  3. Other app stores (e.g., Amazon App Store, Oppo app Store, Samsung App store, Windows Store)




Google Play leads in terms of the number of available apps and downloads, while Apple's App Store generates higher revenues 

References

"https://asomobile.net/en/blog/mobile-app-market-2023-report/"

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