Provide 5 marketing strategies for the Google Play app store and the Apple app store

 

Google Play Store Strategies

1.      App Store Optimization: The title, description, and keywords of your app need to be optimized in a fashion that it must show up in the maximum number of searches.

2.      Leverage user engagement: Update regularly, and add new features to keep the users satisfied.

3.      Localization: Adapt the messaging and the content of the app according to regions and different languages.

4.      Provide pre-registration: Give people an opportunity to declare their interest in your application even before its release

5.      Google Ads: Running targeted ad campaigns for acquiring new users. (Marketing, 2023)

 

Apple App Store Strategies

1.      Apple Search Ads: Promote you application at the top of search result of app store.

2.      Focus on premium quality: Give more priority to high-class design and user experience in order to attract iOS users.

3.      In-app purchase: Take advantage of the e-commerce within the app by selling unique features or content to users.

4.      App Store Optimization: Make your app compliant with guidelines and ranking factors of Apple.

5.      Compelling Visuals: Design an eye-catching app icon and screenshots that will help make your app noticeable in an App Store against other apps.