Marketplace Promotion

1. Explain the concepts of ‘size of market’ and ‘market share’. Rank app stores based on their market share
2. Indicate where the app store for Android devices can be located.
3. Indicate where the app store for iOS devices and the Amazon app store can be located.
4. Provide 5 marketing strategies for the Google Play app store and the Apple app store.
5. List 5 apps that are in competition with Poll4U.
6. SWOT for Poll4U.
7. Conclusion
   
8. References

Explain the concepts of ‘size of market’ and ‘market share’. Rank app stores based on their market share

 In the context of app stores, the 'size of the market' is defined as an overall value or revenue generated by all app stores. In 2023, the global mobile application market size was valued at USD 252.89 billion.

Market share' represents the portion of the total market controlled by a specific app store.

1. Google Play Store
2. Apple App Store
3. Other app stores (e.g., Amazon App Store, Oppo app Store, Samsung App store, Windows Store)

Google Play leads in terms of the number of available apps and downloads, while Apple's App Store generates higher revenues 

References

"https://asomobile.net/en/blog/mobile-app-market-2023-report/"

Indicate where the app store for Android devices can be located.

  

Locating App Stores

Android Devices

In Android devices, the setup of the Google Play Store is already made. It is the default source for downloading apps on an Android smartphone or tablet.

Amazon App Store

The Amazon App store can be download in android devices from Google play store or from Amazon website. Moreover, it’s by default installed in amazon fire TV.

Oppo App Store

The Oppo App store is by default downloaded in Oppo mobile Phones.

Indicate where the app store for iOS devices and the Amazon app store can be located.

  

iOS Devices

The App Store comes pre-included on all iOS devices; therefore, users can access it directly from their home screen.

Amazon App Store

The Amazon App store can be download in android devices from Google play store or from Amazon website. Moreover, it’s by default installed in amazon fire TV.

Provide 5 marketing strategies for the Google Play app store and the Apple app store.

  

Google Play Store Strategies

1.      App Store Optimization: The title, description, and keywords of your app need to be optimized in a fashion that it must show up in the maximum number of searches.

2.      Leverage user engagement: Update regularly, and add new features to keep the users satisfied.

3.      Localization: Adapt the messaging and the content of the app according to regions and different languages.

4.      Provide pre-registration: Give people an opportunity to declare their interest in your application even before its release

5.      Google Ads: Running targeted ad campaigns for acquiring new users. (Marketing, 2023)

 

Apple App Store Strategies

1.      Apple Search Ads: Promote you application at the top of search result of app store.

2.      Focus on premium quality: Give more priority to high-class design and user experience in order to attract iOS users.

3.      In-app purchase: Take advantage of the e-commerce within the app by selling unique features or content to users.

4.      App Store Optimization: Make your app compliant with guidelines and ranking factors of Apple.

5.      Compelling Visuals: Design an eye-catching app icon and screenshots that will help make your app noticeable in an App Store against other apps.

List 5 apps that are in competition with Poll4U.

 

 

Overview

Poll4U is a mobile application designed to provide various poll functionality like create, vote, share, edit, delete poll on various topics. It also has a social media feature such as liking, commenting, following and profile customization. Poll4U aims to be comprehensive social polling platform that combine the features of social network and interactive polling.

List 5 apps that are in competition with Poll4U

Based on the features of Poll4U, here are five apps that could be considered competitors:

1.      Slido: Offers live polling and Q&A features, popular for events and presentations. (Cohen, ․2024)

2.      Poll Everywhere: Known for real-time polling and audience engagement. (Cohen, ․2024)

3.      Strawpoll: Simple and fast poll generator, popular for quick online polls. (Cohen, ․2024)

4.      SurveyMonkey: While more survey-focused, it also offers polling features. (Cohen, ․2024)

5.      Instagram Stories Polls: Not a dedicated polling app, but offers polling features within a popular social media platform.

SWOT for Poll4U.

 

 

Strengths

1.      Unique Social Integration: Because it merges polling with social media features, it is a sort of experience rather rarely encountered.

2.      Interactive User Engagement: A comment, like, follow option enhances user interactions and community development.

3.      Categorized Polls: It is easy to navigate and discover related polls as they are categorized.

4.      Profile Customization: The platform allows users to personalize their experience and provides more stickiness.

5.      Flexible Poll Creation Options: Users can create any kind of poll, with multiple options, having an option to time out.

Weaknesses

1.      Limited Options: Some users or subjects might be limited by the maximum of 6 options per poll. Information Overload: To some users, the integration of polling and social features can easily become overwhelming.

2.      Limited Advanced Analytics: In comparison with more professional polling software, the data analytics function is limited in Poll4U.

Opportunities

1.      Growing Interactivity Demand: Rise in user-generated, interactive content that thrives on social networks.

2.      Niche Applications: Potential to target specific industry or user group, such as education and market research.

3.      Multidisciplinary Integration: Possibility of developing APIs with other social media or productivity platforms.

4.      Monetization Strategies: Potentials for premium features, paid polls, or sponsored content.

5.      Mobile First: Solidifying a mobile-first user base and mobile-centric content consumption.

Threats

1.      Established Competitors: The number of established competitors with larger user bases and more significant resources that have developed polling applications or survey tools.

2.      Social Media Giants: The inclusion of major platforms like Facebook and Instagram into the polling space.

3.      Privacy Concerns: Greater awareness by users and increased regulation around data privacy and security.

4.      Rapid Technological Changes: Mobile app development and user expectations change rapidly.

5.      Market Saturation: Social media and polling application markets get crowded.

 

Conclusion

 In this blog post, we've explored the dynamic world of mobile app stores and introduced Poll4U, our innovative social polling application. Here's a summary of the key points covered:

Market Size and Share: We addressed the meaning of 'size of market' and 'market share' in the case of app stores. The global mobile application market reached a value of USD 252.89 billion in 2023, out of which the leading revenue share was by the Apple App Store with 62.8%, then Google Play Store, with other small app stores constituting only a small percentage.

App Store Locations: We said that on an Android device, an application is preloaded called the Google Play Store, and on an iOS device, the App Store. We demonstrated that the Amazon App Store is downloadable on an Android device but on Amazon's Fire devices, it comes preloaded.

Marketing Strategies: We outlined effective marketing strategies for both Google Play and the Apple App Store to include App Store Optimization (ASO), making use of user engagement, localization, and leveraging ad platforms native to each store.

Features of Poll4U: We developed the concept of a social network-Poll4U-that emphasizes its special combination of polling with social media features. This application can enable users to create and share polls, vote in those polls, comment, like posts, and follow other users.

Competitive Analysis: We positioned the app, Poll4U, as unique in the growing market of polling apps and social media due to its exciting social integration.

SWOT Analysis: For Poll4U: we delivered a profound SWOT analysis that had identified its strengths-such as unique social integration-and its weaknesses-limited poll options-along with its opportunities (growing demand for interactive content) and threats it faces (established competition).

 

References

Adsterra. (2024, August 23). How to Create a Blog on Blogger: a Step-by-Step Guide. https://adsterra.com/blog/how-to-create-a-blogspot/
Statista. (2023). Mobile app revenues 2017-2025. https://www.statista.com/statistics/269025/worldwide-mobile-app-revenue-forecast/

App Annie. (2023). State of Mobile 2023 Report. https://www.data.ai/en/go/state-of-mobile-2023/Business of Apps. (2023). App Store Statistics. https://www.businessofapps.com/data/app-statistics/